Jueves 21 de Setiembre, 2017

Marca tica de trajes de baño para hombres triunfa en Miami

Laura Morales 02 de junio, 2017 | 05:37 AM

En la búsqueda de una prenda que les permitiera a los hombres lucir cómodos en la playa y las piscinas o bien en su hogar y para efectuar distintas rutinas deportivas, Frank Fernández creó la microempresa NINFO Swimwear.

Este explicó que el proyecto se inició en 2015, no solo diseñando sino también fabricando las diferentes piezas, que van desde bañadores a la altura de la rodilla o sobre esta y las más pequeñas que destacan la figura.

Lea: Video: Marcela Negrini sobre fotos íntimas: “Se los juro que no soy yo”

La calidad es tal que, mediante la intervención del programa “Creando exportadores de Procomer”, integró el clúster de moda Estilo Costa Rica y próximamente las venderá en Miami, Estados Unidos.

“Recibimos la invitación de ARTbition, que es un espacio de diseño multimarca ubicado en la ciudad de Miami, para ser parte del grupo de diseñadores latinoamericanos que expongan y vendan sus productos en sus nuevas instalaciones.

Nuestro objetivo desde el inicio era posicionar la marca en el extranjero y esta oportunidad es muy importante en dos sentidos, el primero, por pasar el proceso de curaduría y ser los primeros costarricenses; y segundo, como estrategia comercial, ya que es destino de compras y turismo por excelencia”, recalcó.

Fernández recordó que ya dieron de qué hablar con la participación en varias pasarelas nacionales e internacionales de la plataforma Mercedes-Benz Fashion Week.

Las tonalidades son frescas, al igual que la naturaleza tica.

“Dentro de nuestro ADN existe una constante: la asociación de la marca con Costa Rica, dado que gran parte de nuestra inspiración proviene de la naturaleza de nuestro país y la belleza de sus costas”, agregó.

Procomer informó que, en dicho negocio estadounidense, destacan diseñadores de países como: Colombia, Venezuela, México, Uruguay, entre otros.

Foto portada tomada del Facebook de la marca



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